INTERIOR STYLING

RETAIL / Shinjuku Tokyo

KEITA MARUYAMA

Keita Maruyama held a cherry blossom festival-themed exhibition on the center stage of Isetan Shinjuku’s 1st floor from 28 March to 3 April 2012. The concept of the exhibition was “beautiful country, kind people” and the theme given to us by Keita Maruyama was to have a space that reflects the “sense of elevation...

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EVENT / Firenze, Italy

VERSUS TOKYO in ITALY

Versus Tokyo exhibited for the first time at Pitti Immagine Uomo, Italy’s ready-to-wear trade fair for menswear. The exhibition was part of the “Tokyo Fashion Week in Italy” project and “Cool Japan” promotion of Japan’s Ministry of Economy, Trade and Industry. Brand director Yuichi Yoshii chose &ldquo...

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RETAIL / Nagasaki

BEAMS NAGASAKI

The building for BEAMS’s new store in Nagasaki was built in 1990 and was only redesigned in its current incarnation as a commercial building after going through a phase as a baroque-style wedding chapel. Jamo was asked to design the men’s and women’s BEAMS shops on the 1st and 2nd floors as well as some of the areas sh...

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RETAIL / Yurakucho Tokyo

attaché d' IDÉE

For the brand IDEE, which sells primarily interior and lifestyle products, opening a shop-in-shop in the Yurakucho branch of LUMINE apparel shopping buildings meant developing a new kind of store. Jamo created the store design with the image of a “storage box” or “warehouse” in mind so that items of diverse shape...

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RETAIL / Hong Kong, China

THE CONTEMPORARY FIX HK

The concept shop THE CONTEMPORARY FIX opened its second location in the first basement "Woodhouse" retail section of Hong Kong's Chungking Mansions. The shop's director determined the theme for the store would be that of "sport", which Jamo interpreted through a modern lens and carried over into the overall d...

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RETAIL / Nihonbashi Tokyo

Demi-Luxe BEAMS

The store Demi-Luxe opened in the Coredo shopping center in Tokyo's central Nihonbashi area. Its target customers are women who have grown up with an understanding of what it means to have a sense of "high quality". The theme for the interior is "a space that appears to reflect a particular woman's hobbies." ...

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RETAIL / Kanazawa Ishikawa

BEAMS KANAZAWA

BEAMS opened this boutique in a new mixed-use building in the Korinbo area of Kanazawa in Japan's Ishikawa Prefecture. Jamo turned an existing long open central staircase into a more enclosed and discreet space in order to increase a sense of dramatic tension to greet customers as they ascend to the second floor. Once upstairs, they...

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RETAIL / Ota Gunma

Heather Ota

Heather AEON Ota is a brand of women's apparel, which, according to the brand, offers "a girlish style that effortlessly incorporates just the right amount of trend looks". In designing the store for the brand, Jamo made use of the space's high ceiling and divided the space into high and low. In the "high" ar...

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RETAIL / Yurakucho Tokyo

BEAMS&WINDS YURAKUCHO

This new concept shop from BEAMS opened on Naka-Dori Street in Tokyo's Marunouchi area. It offers items primarily from its own BEAMS GOLF collection, which aims to make golf more enjoyable, but also includes high-fashion clothes for the outdoorsman and clothing for surfing and other sports. With the aim of showing product in a way t...

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OFFICE / Harajuku Tokyo

THE TERMINAL

THE TERMINAL is community space with the concept "work + study + eat + drink + play." It is located in the very heart of Tokyo in the well-known Harajuku area. Not merely an Internet café, this terminal-like space is for people working in creative fields (often freelancers) and those nomadic workers who perform their jo...

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RETAIL / Ikebukuro Tokyo

BEAMS IKEBUKURO

This Beams shop directly abuts a major train and subway station. As a result the customers span a wide range of age groups and the items offered by the store range from casual wear to office wear and diverse accessories. In order to neatly organize the many items offered at this store, Jamo came to call this a "unit" project a...

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RETAIL / Shinjyuku Tokyo

FREE'S SHOP Shinjuku

Jamo originally designed the interior for FREE'S SHOP in 2006 and then again for a redesign in 2011 when the store decided it wanted to "age together with their customers" and offer a more relaxed shopping atmosphere for a slightly older woman. The primary materials used are limestone and teak and the atmosphere throughout...

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RETAIL / Futako-tamagawa Tokyo

Newyorker by Keita Maruyama

This store is the flagship for a collaboration between designer Keita Maruyama and NEWYORKER, a Japanese apparel brand with a classic American style. The image Maruyama wished to create was the idea of "America, land of the free". Jamo's plan was to create a space where the style could informally take shape by filling it l...

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RETAIL / Futako-tamagawa Tokyo

N.Natural Beauty Basic

This is a sister brand to the popular Japanese shop "Natural Beauty Basic". Various interior elements inspired by the first letter of the brand's name have been brought into a classic setting reminiscent of "medieval Europe". These include N-shaped display fixtures, an N-shaped pattern in the floorboards, and an ...

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RETAIL / Futako-tamagawa Tokyo

navasana AMERICAN RAG CIE

This brand by the apparel store AMERICAN RAG CIE offers women's clothes interpreted through the lens of traditional Indian craftwork. Jamo experimented with some new methods of developing a retail interior such as the incorporation of long practiced decorative crafts into interior elements (including decorations used on the exterior...

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