INTERIOR STYLING

THE CONTEMPORARY FIX

RETAIL / Kyoto, Japan, 2013

The Contemporary Fix is a concept shop by Yuichi Yoshii, a well-known opinion leader in the Japanese fashion industry. After the shops in Tokyo and Hong Kong, he now opens a third store on the 7th floor of the Fujii Daimaru shopping center in Kyoto. It comprises a 45-square meter boutique and 25-square meter cafe. Jamo's idea was to create a smooth transition between store and common corridor of the building. To that end, the flooring runs seamlessly into the corridor and the space is kept largely to its base skeleton state, with a simple coat of paint applied to the walls and ceiling. A steel pipe winds from the entrance in an unbroken line around the neutral space. The dropping and rising of the pipe create an enjoyable visual rhythm and creates diverse options for displays. This metalwork also connects two platforms in the center of the store, creating a sense of unity throughout the store. The end result is a simple store decorated with the kinds of playful and surprising touches that are hallmarks of the brand.

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ファッションディレクター、吉井雄一氏がオーナーを務めるコンセプトショップ「THE CONTEMPORARY FIX」。北青山、香港に続き、京都藤井大丸7Fにオープンした京都店の延べ床面積は70坪(ブティック45坪、カフェ25坪)。 共有スペースからのスムーズなアプローチを意識して床面を繋げ、空間自体はほぼスケルトンのまま、天井や壁を塗り直してシンプルにリノベーション。ニュートラルな空間に14×32のスチールパイプをエントランスより一筆書きのように上下動させながらリズミカルに走らせることで、視覚的な楽しさを演出するとともに、自由なディスプレイを実現させた。また、中央の2台のステージも同様のパイプで繋ぎ、空間全体の意匠を統一。シンプルながらも同ショップらしい遊び心とサプライズを散りばめた。

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