INTERIOR STYLING

BEAMS NAGASAKI

RETAIL / Nagasaki, 2011

The building for BEAMS’s new store in Nagasaki was built in 1990 and was only redesigned in its current incarnation as a commercial building after going through a phase as a baroque-style wedding chapel. Jamo was asked to design the men’s and women’s BEAMS shops on the 1st and 2nd floors as well as some of the areas shared by all building tenants. The large-scale renovations transformed the structure into a contemporary style building suitable for fashion brands and made use of the existing decorative motifs in the façade. For over 10 years at its previous location in Nagasaki, BEAMS continued to be a draw for the city’s fashionable people and had a large customer base that straddled diverse age ranges. Jamo used white stucco walls and chic wooden display fixtures throughout the store and created a relaxed atmosphere with an awareness of the diversity of customers’ age groups. The shop’s ceilings were finished with a lattice pattern in narrow wooden ribs, which allowed Jamo to neatly arrange such functional facilities as air conditioning vents.

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1990年に建てられたビル。その後バロック風の結婚式場を経て、今回商業ビルとして改装オープン。 一部の共用部と1F、2Fのレディース、メンズウェアを扱うBEAMSを担当。外観の装飾を生かしたモダンなファッションビルとしての大掛かりなリノベーションとなった。
10年以上長崎のファッションシーンを牽引し続けたBEAMS既存店にはショップと共に年を重ねた顧客が大勢いるため、白いしっくいの壁と木製のシックな什器で全体的に統一し、顧客の年齢層を意識した落ち着いた雰囲気で仕上げた。フロアを跨ぐすべての天井には細木で格子をあしらい、出来上がったグリッド内にエアコンを配置することにより、設備的な機能を視覚的に美しく収めることに成功した。

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