INTERIOR STYLING

Newyorker by Keita Maruyama

RETAIL / Futako-tamagawa Tokyo, 2011

This store is the flagship for a collaboration between designer Keita Maruyama and NEWYORKER, a Japanese apparel brand with a classic American style. The image Maruyama wished to create was the idea of "America, land of the free". Jamo's plan was to create a space where the style could informally take shape by filling it like a photographer's studio with objet reflecting Maruyama's fertile imagination. In order to show off to positive effect the various scenes created in the store, the ceiling was made black and lined with light bulbs and a single "studio-like" space was created. Those scenes include the motif of the roof of an Ivy League university building (seen in the border along the shop's brick walls) and the motif of an entrance of a stately American home (seen in the tartan plaids, the small floral print of the wallpaper, and the Stars and Stripes of the American flag). To display more detailed scenes, three 7.3m2 booths were built where the walls could be plastered with ideas.

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デザイナー丸山敬太氏と、日本においてのアメリカントラッドスタイルの老舗、NEWYORKERとのコラボレーションブランドの旗艦店。丸山氏のイメージは「自由の国、アメリカ。」丸山氏から次々に溢れ出る多様なアイディアを撮影スタジオのように、様式に捕われず自由に空間に詰め込み小物で演出するプラン。有名大学の屋根の配色をモチーフとしたレンガ壁のボーダー、小花柄の壁紙、タータンチェック、星条旗、どこかの邸宅のエントランスなど、断片的で多様なシーンを効果的に見せるため、ブラックアウトさせた天井に電球を並べ、スタジオのようなひとつの空間とした。中央にはさらに細かいシーンを見せるため、独立した7.3m2の3つのブースを設けてそれぞれの部屋に自由にアイデアを張り付けた。

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