INTERIOR STYLING

BEAMS OSAKA 1F

RETAIL / Shinsaibashi Osaka, 2010

In the Shinsaibashi area of Osaka, the city's high street district, BEAMS has a large 2-story shop that faces the area's main thoroughfare. Jamo designed the first floor (the women's floor) in order to make use of the sense of scale that derives from the building's original function as a bank. As Jamo has done in many other BEAMS stores, this shop does not use partitions to create divisions of space, but rather leaves large round structural columns untouched and uses these create a rough distinction between spaces. So as not to obstruct customers' view through the overall space, display fixtures are built up only to a certain height and private rooms are built out with glass walls. The end result gives customers the opportunity to see through the space and visually take in various design styles as well as creates an experience as though shopping in a large hall.

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大阪の繁華街、心斎橋の中でも一流のリテイルショップが並ぶ御堂筋に面した2フロアからなる大型店舗。1階のレディースフロアは、もともと銀行だったという建物がもつスケール感を最大限に生かしたプランニングを試みた。従来のBEAMS店舗に多く使われてきた各セクションを分ける間仕切り壁は設けず、構造体のどっしりとした丸柱をそのまま利用しておおまかなコーナー分けをし、視界を遮らない高さで製作した什器でアイテムを陳列。ガラス壁の個室をつくったりと、空間を見渡しながら様々な世界観を感じるられ、同時にホールのような大空間が広がる売り場を実現した。

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