INTERIOR STYLING

THE CONTEMPORARY FIX

RETAIL / Aoyama Tokyo, 2010

Director Yuichi Yoshii is involved in with many boutiques that have defined a period in time in Japan. He now owns his own shop, "The Contemporary Fix", which brings together a mixture of cuisine, culture and fashion.The 1st floor houses a deli and the 2nd floor focuses on menswear and a diverse collection of accessories.The space was created with the image of an artist's home in mind, with the whole store arranged as a single home with different spaces corresponding to the imaginary artist's living room, dining room, bathroom, closet, kitchen and terrace.While each room fulfills a function for the store, the aim was to bring together "romantic" and "happy" elements and create a space that is at once edgy but comfortable.

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時代を牽引するセレクトショップを数多く手がけるディレクター吉井雄一氏によって、自身がオーナーを務めるデリとセレクトショップが入る、フード、カルチャー、ファッションをミクスチャーさせたショップ。1Fはデリ、2Fでメンズクロージングや雑貨を中心に扱う。クリエーターの住まいをイメージした空間は、リビング、ダイニング、ガレージ、バスルーム、クローゼット、キッチン、テラスを想定した部屋を作り、ショップ全体をひとつの家のように編集した。それぞれの部屋は、ショップとしての機能を満たしながら、"ロマンティック"や"ハッピー"な要素を盛り込み、居心地のよさとエッジを同居させた空間を目指した。

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