INTERIOR STYLING

BEAMS MATSUYAMA

RETAIL / Matsuyama Ehime, 2009

This store brings together BEAMS' men's and women's wear in a shop in the 2nd floor of the ANA Hotel in Matsuyama. Keeping in mind the idea that people enter hotels from many entrances and directions, Jamo designed this store with numerous entrances so that customers, who could be looking for any one of the many types of products offered by BEAMS, can easily find the sales area they are looking for. Jamo incorporated a feeling of the outdoors into the women's section by building a glass wall in the area where the hotel's outside terrace once was, thus giving this section a free and open atmosphere with high ceilings and good natural lighting. Jamo also experimented with large-scale devices such as a staircase that allows customers to enter the store without having to go through the hotel. In doing so, the project went beyond being just about "design direction" and aimed to create a pleasant shopping environment.


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松山全日空ホテル内の2階に計画したBEAMSのメンズ・レディスウェアが揃う複合ショップ。ホテルという特性上、多くの出入り口を持つことに着目し、複数のコンテンツを持つBEAMSに来た来店者がそれぞれの売り場にスムースにアプローチできるように、多くのエントランスを設けた。計画前にホテルの外部テラスであった場所にガラスの壁面を建て、内部空間に取り込むことで、高い吹き抜けと自然光が気持ちよい、開放的な雰囲気のレディスコーナーとした。また、外部と店舗を直接行き来できるように新設の階段を設置するなど、意匠的な演出にとどまらず快適な売り場づくりを実現するために大規模な取り組みを試みた。
 

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