INTERIOR STYLING

navasana AMERICAN RAG CIE

RETAIL / Nagoya Aichi, 2008

The Naversana brand was created by the Japanese concept shop AMERICAN RAG CIE and offers women wearable clothes with a foundation in traditional Indian craftwork. This store was the first dedicated completely to this single brand and was opened in Japan's Chubu region. The concept for the store is "a forest enveloped in a white mist" and a feeling of floating in midair is created in the façade by applying a special milky-white film to clear glass. Jamo replaces the usual floor plan of an easily recognizable main route for foot traffic through the space with a plan that uses numerous large timbers strategically placed throughout the store whereby customers can feel they are wandering through a forest. Rough timbers, antique furniture, and simple fixtures and wall finishings reflect diverse styles and materials but are all finished in pure white to bring out the natural charm of each material and at the same time contribute to the space's dreamlike atmosphere.

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日本のコンセプトショップAMERICAN RAG CIEが発信する、インドの伝統的なクラフトワークをリアルクローズとして提案する大人の女性のためのブランド。初のオンリーショップ中部地方店。「白い霧に包まれた森」をコンセプトに、ファサードはクリアガラスに乳白色の特殊フィルムを施し浮遊感を表現。平面計画は、わかり易いメインの導線を設定するかわりに、いくつもの丸太を意図的に配置し、まるで森に迷い込んだかのように店内を一巡するような導線計画とした。荒く素朴な丸太や、アンティーク家具、シンプルな壁や什器という、素材やテイストの違うアイテムをすべて真っ白に統一ことで、それぞれの素材のもつ魅力を引きだし、同時に霧の中にいるような夢ごこちな気分を表現した。

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